Webinar on 360 degree Marketing - Avoiding the pitfalls
THURSDAY, NOVEMBER 10TH, 2022
12:00 p.m. to 1:00 p.m. CET
360 Degree Marketing reaches customers at all possible points of contact maximising the information about the customer, the chances of identifying new potential customers and engaging existing customers in new sales. This may include social media, direct mailing with tracking URLS or QR codes, e-mail marketing with analytics functionality, live events, web and mobile applications and information on past sales or participation in loyalty programs in the customer relationship management system.
Supervisory authorities across Europe have tightened the reins on enforcement action for violation of the General Data Protection Regulation marketing rules. Google Analytics use on websites, for example, has become subject to enforcement action in Austria, Denmark, France and Italy.
Hear from our experts on how these developments affect the ways in which your business communicates with your current and target customers.
360 Degree Marketing reaches customers at all possible points of contact maximising the information about the customer, the chances of identifying new potential customers and engaging existing customers in new sales. This may include social media, direct mailing with tracking URLS or QR codes, e-mail marketing with analytics functionality, live events, web and mobile applications and information on past sales or participation in loyalty programs in the customer relationship management system.
Supervisory authorities across Europe have tightened the reins on enforcement action for violation of the General Data Protection Regulation marketing rules. Google Analytics use on websites, for example, has become subject to enforcement action in Austria, Denmark, France and Italy.
Hear from our experts on how these developments affect the ways in which your business communicates with your current and target customers.
Speakers:
- Aurélie Klein, Lawyer (Fidal) France
- Anne Lambert Favreau, Lawyer (Fidal) France
- Sylvia C.Bauer, Lawyer (Luther Rechtsanwaltsgesellschaft mbH) Germany
- Dr Stefanie Hellmich, LL.M., Lawyer (Luther Rechtsanwaltsgesellschaft mbH) Germany
- Mattia Salerno, Lawyer (Pirola Pennuto Zei & Associati) Italy
- Mario Valentini, Lawyer (Pirola Pennuto Zei & Associati) Italy
