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Webinar on 360 degree Marketing - Avoiding the pitfalls

02 novembre 2022

THURSDAY, NOVEMBER 10TH, 2022

12:00 p.m. to 1:00 p.m. CET

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360 Degree Marketing reaches customers at all possible points of contact maximising the information about the customer, the chances of identifying new potential customers and engaging existing customers in new sales. This may include social media, direct mailing with tracking URLS or QR codes, e-mail marketing with analytics functionality, live events, web and mobile applications and information on past sales or participation in loyalty programs in the customer relationship management system.

Supervisory authorities across Europe have tightened the reins on enforcement action for violation of the General Data Protection Regulation marketing rules. Google Analytics use on websites, for example, has become subject to enforcement action in Austria, Denmark, France and Italy.

Hear from our experts on how these developments affect the ways in which your business communicates with your current and target customers.

360 Degree Marketing reaches customers at all possible points of contact maximising the information about the customer, the chances of identifying new potential customers and engaging existing customers in new sales. This may include social media, direct mailing with tracking URLS or QR codes, e-mail marketing with analytics functionality, live events, web and mobile applications and information on past sales or participation in loyalty programs in the customer relationship management system.

Supervisory authorities across Europe have tightened the reins on enforcement action for violation of the General Data Protection Regulation marketing rules. Google Analytics use on websites, for example, has become subject to enforcement action in Austria, Denmark, France and Italy.

Hear from our experts on how these developments affect the ways in which your business communicates with your current and target customers.

Speakers:

  • Aurélie KleinLawyer (Fidal) France
  • Anne Lambert FavreauLawyer (Fidal) France
  • Sylvia C.BauerLawyer (Luther Rechtsanwaltsgesellschaft mbH) Germany
  • Dr Stefanie Hellmich, LL.M.Lawyer (Luther Rechtsanwaltsgesellschaft mbH) Germany
  • Mattia SalernoLawyer (Pirola Pennuto Zei & Associati) Italy
  • Mario ValentiniLawyer (Pirola Pennuto Zei & Associati) Italy

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